RTÉ Archives

How do you transform nearly 100 years of audio-visual treasures into the best performing section of the national broadcaster’s online offering?

2015   ·   Product Design

THE CHALLENGE

How do you make Ireland's largest audiovisual collection of content accessible and manageable?

The project’s main focus was delivering selected parts of this archived content to the public online. A daily feed of archived audio, video, image and documents was seen as the best way to let the public access the archived material – themed by the date (‘on this day‘), or reflecting current trends or topics (’history repeats itself’).

THE IDEA

Dig a little deeper.

Identifying user needs, and marrying those with the project objectives was key to ensuring that the Archives would be a success. Our core rationale with everything was to allow users to “dig a little deeper”, building from individual media items, to articles, and out into exhibits and themes.

THE SOLUTION

A responsive brand & product.

The brand and identity for the Archives was designed to match this new online presence, with the mark itself being responsive – the full logotype is used on desktop/tablet devices and the mark/symbol used on smaller devices. This gave the identity a great deal of flexibility across different media, with social networks being important drivers. The logotype pays homage to RTÉ logos of the past, while the mark is a playful ‘play-back’ symbol.

Results

+101%

Annual visitor growth

+1.5m

Page views in 6 months

300,000

Unique browsers per month

Responsibilities

Design Lead (UX/UI), Stake-holder engagement, Design facilitation, Product & Brand development, Prototyping & Site Architecture, User Research, Front-end development, Content Design & Copywriting.

RTÉ Archives www.rte.ie/archives
Included in 100 Archive Selection 2015 – www.100archive.com

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