How do you make Ireland's largest audiovisual collection of content accessible and manageable?
The project’s main focus was delivering selected parts of this archived content to the public online. A daily feed of archived audio, video, image and documents was seen as the best way to let the public access the archived material – themed by the date (‘on this day‘), or reflecting current trends or topics (’history repeats itself’).
Dig a little deeper.
Identifying user needs, and marrying those with the project objectives was key to ensuring that the Archives would be a success. Our core rationale with everything was to allow users to “dig a little deeper”, building from individual media items, to articles, and out into exhibits and themes.
A responsive brand & product.
The brand and identity for the Archives was designed to match this new online presence, with the mark itself being responsive – the full logotype is used on desktop/tablet devices and the mark/symbol used on smaller devices. This gave the identity a great deal of flexibility across different media, with social networks being important drivers. The logotype pays homage to RTÉ logos of the past, while the mark is a playful ‘play-back’ symbol.
Annual visitor growth
Page views in 6 months
Unique browsers per month
Design Lead (UX/UI), Stake-holder engagement, Design facilitation, Product & Brand development, Prototyping & Site Architecture, User Research, Front-end development, Content Design & Copywriting.
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